Job Details

Sr. Product Marketing Analyst, Go-To-Market

New York, NY, United States(Hybrid)

Job Description

As SrProductMarketing Analyst, Go-To-Market, you will play a key role in bringing integrated, performance-driven go-to-market strategies to life for the Global & Large segment.

In 2026, our organization is transforming into a more strategic, full-funnel product marketingengineand this role sits at the center of that evolution. You will help execute data-informed, omni-channel campaigns designed to increase market awareness, generate pipeline, and accelerate adoption of our T&E and B2B solutions beyond traditional corporate card programs.

This is a highly visible, high-growth role where you will gain exposure to senior stakeholders across Product, Sales, Client Management, PR, Paid Media, and Events while building deep expertise in campaign execution, performance analytics, and cross-functional marketing operations.

Responsibilities

• Execute integrated GTM campaigns across digital, paid media, thought leadership, and event channels

• Support development of campaign briefs, messaging documentation, and activation plans aligned to commercial objectives

• Partner with channel teams to ensure campaigns are launched on time and optimized for performance

• Track, analyze, and report on key performance metrics (engagement, conversion, leads, pipeline contribution, ROI)

• Conduct post-campaign analysis and translate data into actionable recommendations

• Support A/B testing, audience segmentation, and channel optimization strategies

• Maintain reporting frameworks to ensure visibility into campaign performance

• Ensure message consistency and quality across all campaign assets

Qualifications

• 2+ years of marketing experience (product marketing, performance marketing, or integrated marketing preferred)

• Experience executing digital and/or multi-channel campaigns

• Strong analytical skills and comfort working with performance data and KPIs

• Familiarity with marketing metrics such as conversion rates, engagement, pipeline impact, and ROI

• Strong project management and organizational skills

• Clear written and verbal communication skills

• Proactive, growth-oriented mindset with desire to build strategic marketing expertise

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.?

Job Info

• Job Identification 26005744

• Job Category Marketing

• Posting Date 04/23/2026, 07:25 PM

• Apply Before 05/07/2026, 05:00 AM

• Degree Level Associate Degree

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US(Hybrid)

• Salary Range $78,000.00 to $124,750.00 annually + bonus + benefits

• Career Area Marketing