Job Details

Customer Success Manager and Writer - Apple Ads

Cupertino, California, United States

Marketing

Summary

Posted: Apr 24, 2025

Weekly Hours: 40

Role Number: 200601244

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

We’re looking for a creative, curious, and customer-obsessed storyteller with a journalism and advertising background and strong project management skills to lead the creation of compelling customer success stories and testimonials. As the Customer Success Story Manager and Writer, you will be responsible not only for discovering and crafting engaging customer narratives but also for managing the full lifecycle of content development—from ideation and interviews to approvals and publication.

This role requires someone who understands the creative demands of performance and brand advertising campaigns, the structure of strong narrative storytelling, and the business value of customer proof. You’ll lead the entire process—from identifying the right customers and conducting interviews to writing, managing approvals, and collaborating with marketers to deploy customer content across channels.

Description

In this role, you will lead the development of impactful customer stories by identifying, sourcing, and prioritizing narratives that align with strategic business objectives. You’ll manage the entire story lifecycle, from planning and stakeholder coordination to scheduling and final delivery—ensuring that every project is executed on time and to the highest standard. A key part of your responsibilities will include conducting in-depth interviews with customers to uncover authentic, results-driven stories that highlight clear business outcomes. You will craft compelling content, including case studies, testimonials, articles, and video scripts, designed to bring customer journeys to life with clarity and emotional resonance. Collaboration is essential, as you will work closely with marketing, product, and sales teams to gather insights, align messaging, and identify strong customer advocates. You’ll also be responsible for overseeing the content approval process, making sure all materials are accurate, on-brand, and signed off by both internal and external stakeholders. To support efficiency and scale, you’ll build and maintain robust systems, including content calendars and a centralized repository of published and in-progress stories. Additionally, you'll ensure that all stories are optimized for multiple formats—ranging from Keynote presentations and web pages to videos and both short- and long-form written narratives.

Minimum Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing, Advertising or related field.

• 8+ years professional writing experience, with a strong background in journalism, storytelling, or content marketing.

• Excellent writing, editing, and proofreading skills with a strong sense of structure, voice, and tone.

• A portfolio of published customer case studies or journalistic features.

• Strong interviewing and editorial skills with the ability to translate complex customer experiences into clear and compelling narratives.

Preferred Qualifications

• Strong interpersonal and communication skills—comfortable working with customers, including executives.

• Project management experience—able to juggle multiple deadlines and stakeholders with attention to detail.

• An understanding of campaign performance metrics and the value of highlighting customer success to drive business outcomes.

• B2B marketing experience, especially in a growth-stage or high-velocity marketing environment.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.