Job Details

Social Media - Creator and Influencer Lead, Apple TV Culver City, California, United States

Marketing

Summary

Posted: Aug 18, 2025

Role Number: 200616790-0670

As a part of the broader Apple TV+ Marketing Organization, our team’s purpose is to drive conversation and love for our brand, titles, talent, across the social ether. We strive to build genuine connections with audiences and to make sure they not only hear about our titles, but also understand why they should care. Our marketing campaigns should generate curiosity, spark emotion, and give people compelling reasons to tune in.

The role of Creator and Influencer Lead sits within the wider social team and requires a strategic problem solver who can approach creator and influencer partnerships from both a tactical and big picture POV. You will be responsible for helping to evolve and steward our overarching Apple TV+ influencer vision and connecting it to a broader brand and business strategy.

You are an avid consumer of pop-culture content and are an expert on the ever evolving influencer landscape. You have extensive experience of managing creator and influencer relationships, building smart strategic influencer campaigns and ensuring compliance with the latest in FTC guidance. You are a seasoned storyteller and creative visionary with a powerful understanding of internet, short-form video, memes, and zeitgeist content — who can also demonstrate real value.

Description

The Creator and Influencer Lead will be responsible for building our influencer and content creator strategy, developing, selling, and leading bold, data-driven initiatives from concept through execution across title and brand projects that deliver strong creative and clear return on investment. You will work with internal and external partners to align on contracts, briefings and creative processes to ensure consistent programming output, building trust and respect cross-functionally to achieve this goal.

You will build and conceptualize creator-led formats and programming to increase audience engagement with the Apple TV+ social channels, ensuring brand consistency in marketing, messaging, and creative. You will share your deep expertise of the content creator landscape and working with influencers by providing training, guidance and standard processes to the individual lines of business. Driving influence and impact with inter-team partners to support in shaping our title campaigns and drive our strategy forward.

You will use a blend of internal and external social analytics, and deep immersion in internet culture, to take key business goals and build impactful, engaging creative campaigns to help achieve them. You will use data to inform strategy and innovation, developing and reporting against key KPIs and success metrics in order to drive the business goals.

Minimum Qualifications

• 10+ years working in broad, multi-platform marketing roles and delivering world-class strategies and campaigns with big impact, with a minimum of at least 5 years direct experience in the creator and influencer space

• Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social and content creator space

• Deep expertise in creator management and briefing - including strategy, identification, briefing, content creation, feedback and relationship management

• Experience using social analytics and data to set and report against creator-specific critical metrics

Preferred Qualifications

• Experience working directly with talent

• Skilled in pitching, presenting and reading the room

• Excellent communicator, strategist and creative - can set context, influence ideas and rally teams

• Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work with precision

• Has a deep and broad network of expertise and partners to bring to our efforts

• Pioneering Spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward

• Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.

• Demonstrates learning agility, evolves alongside our dynamic organization.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.