Job Details

Direct Hire Salaried opportunity with Full Health Insurance Benefits working 3 days in office and 2 days from home with an elite Financial Services company headquartered in Deerfield Illinois. Team building, family-oriented environment, exceptional opportunities for growth, inclusive to Autistic & Neurodivergent candidates.

SourceAbled is seeking candidates for a Principal Digital Marketing Strategist role for our major financial industry client 

This position is being offered as part of a disability/neurodiversity program which is designed to provide a more inclusive and supportive hiring process and work environment for job seekers with neurodivergence, which includes, but is not limited to autism, ADD/ADHD, PTSD, OCD, Anxiety Disorder, Dyslexia, Bipolar, and Tourette's Syndrome

Principal Digital Marketing Strategist 

Seeking a Digital Marketing Strategist to lead website optimization including the development and implementation of a testing agenda for all Deposit Products’ public facing pages and campaign landing pages. This role will manage the planning, coordination and execution of website updates and user experience optimizations. You will be responsible for providing recommendations for new tests based on cross-functional collaboration, analytics, and consumer research. You will then support the development of web updates/tests, which could include getting legal approval, partnering with technical teams, and any other executional work required to support the implementation of these updates.

This role requires collaboration with internal cross-functional teams such as Marketing Analytics, Direct Marketing Campaign Teams, eBusiness Email Strategy, Site & Mobile Marketing, Production Services, Legal & Compliance and external agencies to ensure accurate implementation of optimizations, tests structure, and segmentation. 

Responsibilities 

·         Partner with campaign managers to develop and implement an integrated creative testing roadmap across audiences, products and channels that is continuously evolving based on test results

·         Collaborate with channel experts and external agencies to optimize test plan across different products and landing pages.

·         Work with Analytics team to optimize targeting and segmentation to maximize exposure to high potential audiences and inform messaging strategies.

·         Monitor test results, identifies drivers and opportunities within campaigns and channels.

·         Responsible for test ideation and implementation, including agency briefing, obtaining Legal/Compliance approval of creative and targeting strategies, and accurate test set-up and reporting.

·         Lead project requirements capture with cross-functional business partners, with an emphasis on efficiency and quality

·         Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across the website

·         Manage project timelines and adhere to processes to ensure web updates are deployed on time

·         Ensure all website updates are in compliance with channel controls & adhere to Discover's governance requirements

·         Partner with technical teams to implement website changes, including thorough testing of new web updates

·         Proactively communicate status, action items, issues and risks to project stakeholders 

 Minimum Qualifications 

At a minimum, here is what we need from you: 

·         Bachelor's Degree in Marketing, Business 

·         6+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns  

·         In lieu of a degree, 8+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns  

Preferred Qualifications 

If we had our say, we’d also look for: 

·         Master's Degree in Marketing, Business or related field

·         3+ years of experience in website or campaign strategy and execution across website/landing page channels

·         Strong relationship management skills with the ability to collaborate across functional areas and external partners to achieve goals

·         Strong analytical mindset with a drive towards continuous improvement

·         Exceptional project management abilities and a keen attention to detail  

“It is the policy of Rangam Consultants, Inc. to provide equal employment opportunities to all applicants and employees without regard to any legally protected status such as race, color, religion, gender, national origin, age, disability, or veteran status.”