Job Details

Weekly Hours: 40

Role Number: 200634610-3956

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The strategy team spans research, insights, briefs and measurement to drive effectiveness and inspire teams to deliver outstanding work. Within strategy, the Channel Strategy team collaborates closely with Channel and Partner Comms. This group drives best-in-class marketing and customer experiences that show up in our partner worlds - the carriers, retailers, banks (and more) who bring scale to our business and close the gap with our customers.

Description

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store.

Minimum Qualifications

• 7+ years experience in a strategic role at a communications agency or on an in-house/brand side team.

• Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional.

• Proven track record of connecting business and marketing objectives with effective customer-facing solutions and history of success writing and delivering clear and actionable briefs.

• Experience in understanding, interrogating and distilling data and insights from a broad range of sources.

• Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations.

• Experience briefing and partnering with creative teams to develop best-in-class work.

Preferred Qualifications

• Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity.

• History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives.

• Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options.

• Highly collaborative with the agility to lean into and build on diverse viewpoints.

• A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .