Job Details

Description

American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Digital Customer Growth team, within the US Consumer Marketing Group, is responsible for driving incremental revenue and Card member engagement through customer-centric strategies across proven Spend & Lend driving treatments in Amex proprietary Digital channels.

The Sr. Analyst, MYCA Spend will support the strategy and marketing execution of spend treatments for the GOLD portfolio for our existing US Customer base across site and mobile. This individual will be focused on driving acquisition and revenue growth by developing customer-first strategies for personalized digital messaging. They will develop creative, conduct test and learn initiatives, analyze marketing performance to guide forecasting and strategy, and help to optimize the user experience and customer journey. This role will work closely with cross-functional colleagues in Marketing, MarTech, Compliance, and Analytics to deliver incremental value for our Card Members and for the business.

The Ideal candidate is a customer-centric marketer who is motivated by driving measurable results for the business, challenging the status quo, and collaborating with partners across the organization. The role requires a willingness to problem-solve with enterprise MarTech systems, leverage both analytical and creative skillsets, and balance competing priorities in a fast-paced, results oriented environment.

Responsibilities

- Owning end to end strategy and execution of MYCA web and mobile campaigns for Gold Card Spend treatments (Upgrade, Cross-Sell, and Supp), including creative development, placement strategy, and test design, with a laser focus on achieving or beating forecasted results

• Using reporting tools to track performance by pulling data, developing insights, and sharing a path forward based on findings

• Working as marketing lead alongside an agile marketing scrum team to efficiently conceptualize, develop, analyze, and iterate on various A/B tests

• Partnering with reporting and analytics teams to understand channel performance, translate data into insights, and optimize accordingly

• Leading channel forecasts, monthly reporting/commentary, and R&O process across, and with the support of, the broader team

• Proactively identifying new opportunities to optimize within the channel; working in close partnership with the broader Customer Growth Team, EDDS, Data Science, Analytics, Customer PZN, PZN Ops, CMET, GCS Marketing, and others

Minimum Qualifications

- Bachelor’s degree or equivalent work experience preferred

• 1-2 years of relevant experience in a marketing, analytics, or communications-based role

• Solution-oriented mindset with ability to troubleshoot and problem solve issues across various MarTech systems & teams

• Strong Excel knowledge with robust analytical skill set to be able to identify trends in data and translate them into insights

• Clear communicator who can articulate treatment performance to peers and leadership in both written and verbal channels

• Strong organizational skills and high attention to detail in a fast-paced, performance-driven environment

• Collaborator with a positive attitude and strong relationship management skills, including the ability to influence cross-functional stakeholders

• Curious attitude with a will to learn and connect the dots between their work and the larger enterprise strategy

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25016149