Job Details

Analytics Tag Management Engineer

Cupertino, California, United States

Corporate Functions

Summary

Posted: Jun 18, 2025

Role Number: 200609812

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Retail Online team is looking for a Tag Management Engineer to help us implement analytics for Apple Applications across web and native app platforms. In this role, you will collaborate closely with the engineering, product, and data science Teams to define tracking metrics that inform business KPIs. This role will draw upon your extensive experience as a Data Engineer to combine your technical fluency, proven sense of user experience, and business understanding to explore opportunities to elevate the retail online web experience.

Are you a Self-starter who can take a project from start to finish with minimal direction and comfortable rolling up yours sleeves to troubleshoot and review ingested data through Adobe Workspace, Snowflake, SQL, Python and Pandas?

Description

In the role of Tag Management Engineer for Retail Online, you will work as a member of a world-class team responsible for implementing analytics for apple.com (http://apple.com) and Apple Store App (ASA): commerce analytics, A/B testing, marketing analytics, and performance optimization. Guide the translation of business requirements into technical implementation specifications for web and native app platforms. Research and present innovative technical solutions for data collection at scale. Projects will include supporting new features and enhancements to our analytics libraries and assisting with online tracking changes needed for upcoming product launches. You will also be responsible for coordinating with our partner teams to develop and extend our solutions across other Apple web properties.

Minimum Qualifications

• Bachelors degree in Computer Science, Engineering, Mathematics, Statistics, Econometrics, or related quantitative field (Masters preferred).

• 5+ years of front-end web development and hands-on analytics implementation experience - proficient in coding and reviewing HTML, CSS, XML, and Javascript.

• 3+ years of Mobile App development and data collection experience

• Hands-on experience with Adobe Analytics implementation in a native platform environment (iOS preferred). Experience with leveraging analytics API to build automated tools for dashboard reporting or for large-scale data queries.

Preferred Qualifications

• Advanced knowledge of Adobe Analytics and associated Adobe Marketing Cloud solutions.

• 3+ years minimum of project management experience and ability to balance multiple projects and assignments.

• Analytics and data science experience to drive data-informed decision making.

• Experience working with different tag management solutions, including direct-to-page JavaScript implementation.

• In-depth knowledge of digital analytics, measurement and methodologies.

• Solid understanding of Privacy Engineering principles and emerging Privacy Enhancing Technologies.

• Passionate about privacy-centric data collection and reporting.

• A great understanding of how digital properties are implemented and led at a global scale.

• Flexibility to deal with rapidly changing, time-constrained launch schedules.

• Strong communication skills and the ability to naturally explain difficult technical topics to everyone from data scientists to engineers to business patterns.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,900 and $234,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.