Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Description

The Small Business Marketing organization is focused on driving high-quality growth across our full suite of Small Business products. As customer expectations and digital behaviors continue to evolve, and as Gen AI reshapes paid media and audience strategies, we are building new capabilities that allow us to accelerate demand generation across channels.

We are seeking a Vice President, Digital Demand Generation to lead our newly created Digital Demand Generation Center of Excellence (COE). This leader will own strategy, execution, and performance across Paid Media, Paid Search, and Affiliate, and will advance the next generation of capabilities that fuel efficient acquisition growth.

This role requires a proven performance marketing leader with deep channel expertise, strong operational discipline, and the ability to advance modern marketing capabilities in partnership with cross-functional teams across Marketing, Analytics, Product, Technology, and dozens of external partners.

Key Responsibilities

• Lead the Digital Demand Generation COE, setting strategy and performance goals across Paid Media, Paid Search, and Affiliate channels

• Drive performance marketing plans that deliver high-quality demand for the full suite of Small Business products

• Manage and develop a team of directors and channel experts, fostering a culture of performance, collaboration, and continuous learning

• Oversee audience strategy across paid channels, ensuring segmentation, targeting, and creative treatments meet customer needs and drive improved efficiency

• Develop the long-term roadmap for Gen AI-enabled and data-driven marketing capabilities, including automation, audience design, and optimization

• Partner closely with the Prospect Direct Channels team and the Customer Growth team to align investment, measurement, and end-to-end acquisition strategy

• Establish a robust test-and-learn agenda that advances our measurement approach and improves funnel performance across channels

• Evaluate emerging platforms, tools, and partnerships to enhance channel performance and strengthen our competitive position

• Provide senior-level guidance on paid media strategy, investment decisions, and pacing throughout the year

Minimum Qualifications

• 12 years of experience in digital marketing, performance marketing, or growth marketing in a complex, multi-product or platform environment

• Demonstrated expertise in Paid Media, Search, and Affiliate channels, including performance measurement and optimization best practices

• Strong leadership experience building and developing high-performing teams

• Experience driving adoption of modern marketing capabilities (AI/ML, automation, audience platforms, advanced measurement, etc.)

• Demonstrated ability to influence senior leaders and operate effectively in a highly matrixed organization

• Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations

• Excellent communication, collaboration, and stakeholder-management skills

Preferred Qualifications

• Experience in financial services or other highly regulated industries

• Prior leadership of centralized performance-marketing or media organizations

• Familiarity with enterprise marketing technology stacks and cross-channel orchestration

Qualifications

Salary Range: $176,750.00 to $282,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions

Job: Executive

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25022756