Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The  Manager- Customer Targeting & Eligibility List Consultant  is part of the Enterprise Customer Engagement Solutions (ECES) team which sits within the larger Enterprise Communications and Martech Experiences (ECMX) organization at American Express.  ECES is responsible for partnering with the US, International, and Merchant businesses on their customer targeting and eligibility strategies for their marketing campaigns.  This position is focused on supporting the US Marketing organization.

How will you make an impact in this role?

The  Manager-Customer Targeting & Eligibility List Consultant  partners with Marketing on direct marketing targeting strategies to reach our Consumer and Commercial customers with relevant offers. They are subject matter experts on the targeting and eligibility process including the data used for targeting.  They provide recommendations and solutions to help marketing reach their goals.  The consultant ensures accurate and compliant customer list execution by providing clear instructions to and working with our campaign execution team located in India. He/she resolves complex problems, conducts analyses, and is responsible for identifying and leading process improvements that drive efficiency and automation in campaign execution.  In addition, the manager provides marketers with training and guidance on the list execution process.

Responsibilities:

• Provide consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms.

• Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.

• Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.

• Troubleshot and research any data anomalies or customer complaints

• Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity

• Train marketers on targeting processes

Minimum Qualifications:

• College Degree

Preferred Qualifications:

• This role is a Backfill/In-Plan/Hybrid

• Strategic and logical thinker

• Understanding/experience with marketing operations

• Experience working with data and marketing platforms (e.g.- Unica, Redpoint, Adobe, Salesforce)

• Highly organized, able to prioritize and meet deadlines

• A "can do" attitude

• Creative problem solver

• Strong relationship and communication skills- able to explain complex/technical concepts in layman's terms

• Control and compliance mindset

• Big data platform/programming a plus (Hive, PySpark SQL, etc.)

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25017215