Job Details

Product Marketing Manager, Apple Ads

Austin, Texas, United States

Marketing

Summary

Posted: May 07, 2025

Role Number: 200603769

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow

their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Would you like to shape the future of what advertising can be? We’re looking for an expert product marketer who will inform, shape, and help deliver what an advertising platform for Apple can be. Reporting to the Global Head of Marketing, this person will drive the go-to-market strategy for our growing advertising business. A deep understanding of brand advertising, performance marketing, and the advertising landscape is ideal. Direct experience working for or with advertising platforms, agencies, or performance media companies is beneficial. If this sounds like you, we’d love to hear from you!

Description

We are looking for an experienced Product Marketing Manager to lead the development and execution of strategies to help our clients effectively measure and attribute their campaigns on our advertising platform. This role will focus on enabling advertisers to accurately measure the effectiveness of their campaigns, providing actionable insights, and ensuring that our platform offers ground breaking attribution solutions. The Product Marketing Manager will work closely with cross-functional teams to communicate value propositions, drive product adoption, and shape the product roadmap based on market demands and customer feedback.

Minimum Qualifications

• 10+ years experience leading and developing B2B marketing strategies

• BA/BS or above in Communications, Marketing, Advertising, Business, Engineering or related field.

Preferred Qualifications

• Extraordinary written and verbal communication — with ability to make the complex simple

• Relentless attention to detail, thoughtfulness, and curiosity are required

• Some travel required

• Strong background in advertising technology

• Familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) and how to optimize them to achieve marketing objectives

• Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team

• Excel at navigating through ambiguity to move initiatives forward — from strategy and concept to delivery

• Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products

• Self-starter who can work independently and is able to demonstrate creative and critical thinking

• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity

• Extraordinary attention to detail

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.