Job Details

Fitness+ Business Lead

Cupertino, California, United States

Marketing

Summary

Posted: Mar 28, 2025

Weekly Hours: 40

Role Number: 200596127

As the Fitness+ Business Manager, you will be responsible for driving the growth of the Fitness+ subscriber base through initiatives that achieve meaningful business results. The ideal candidate is able to set a clear vision for a multi-year growth plan, is adept at simplifying the complex, and influencing across a highly matrix organization. The role requires an experienced leader who will partner directly with fitness technologies, engineering, product marketing, design and finance working cross-functionally to deliver results. This role is part of the Apple Services organization, specifically supporting the Fitness+ business.

Description

• Own and execute on multi-year forward thinking strategies that drive new growth in priority regions and customer segments

• Collaborate and influence cross-functional teams, including fitness technologies, product marketing, engineering, and design to achieve shared objectives that deliver meaningful business results

• Present quarterly updates to senior leadership, ensuring every decision is data-driven and aligned with Apple’s goals for growth and customer engagement

• Identify creative and novel ways of structuring incentives, business models, and ways of working to allow the business to be nimble and enable efficient scale

Minimum Qualifications

• Expertise in leading growth and customer engagement efforts for subscription services

• Strong ability to translate business needs to feature and product designs

• Strong analytical skills with the ability to analyze opportunities from many angles (both quantitative and qualitative)

• Keynote fluency with the ability to present to leadership

• Excitement or passion for Fitness apps and content

Preferred Qualifications

• Extraordinary relationship skills collaborating and influencing across teams

• Works effectively in a rapid and very collaborative environment and manages ambiguity with minimal guidance

• Experience in the Fitness industry

• MBA Degree preferred

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.