Job Details

Product Manager, Apple Ads Privacy

Cupertino, California, United States

Software and Services

Summary

Posted: May 16, 2025

Role Number: 200605018

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone!

Apple delivers great features and great privacy to our users. Apple Ads teams design and ship innovative features within our products to continue to strengthen privacy and deliver a great user experience. Changing user expectations, evolving regulations, and growing industry and public scrutiny are driving a fundamental shift—creating both challenges and opportunities for product innovation.

Our Product Managers define strategy and drive privacy-preserving ads innovation across capabilities such as on-device decisioning and data use for Attribution, Measurement, and Targeting. In addition, this role will align execution with business, advertiser, user, and regulatory goals. You will be responsible for defining and implementing roadmap in close partnership with Ads engineering, privacy engineering, legal, and data science and GTM teams. Collaborate across Apple to shape and communicate vision, ensure alignment and drive impact. Strong leadership will be instrumental in defining how we anticipate and respond to ecosystem shifts—driving outcomes that protect user and advertiser trust while sustaining platform growth.

Description

Lead strategy and roadmap: Drive high-impact initiatives at the intersection of privacy and advertising. Define product vision, develop execution plans, and partner with leadership to align solutions with evolving user, regulatory, and business expectations.

Cross functional Leadership: Collaborate closely with Privacy, Engineering, Data Science and Legal teams and other teams across Apple to design and implement privacy-preserving features.

Own Product Development: Define and maintain roadmap, establish KPIs, set clear priorities, and drive execution across different Ads capabilities such as On-device Marketplace, data use for Attribution, Measurement, and Targeting.

Data Driven Decision Making: Use data to uncover insights, shape product opportunities, and evaluate impact.

Drive Feature execution: Translate strategy into clear requirements and workflows. Partner with engineering to deliver solutions efficiently.

Collaborate for Success: Partner closely with engineers, while synthesizing insights from research, customer feedback, platform performance, and sales input to inform strategic priorities.

Business Alignment: Work with cross-functional partners to ensure roadmaps align with broader business goals and deliver great user experiences.

Minimum Qualifications

• 5+ years of technical product management experience with a strong background in Ads privacy and regulations and passion towards user privacy.

• Strong proficiency in SQL and experience in analyzing complex, large-scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.

• Outstanding written and verbal communication skills. Ability to clearly articulate product vision, product strategy and requirements to engineers and internal business partners.

• Experience working closely with cross-functional teams and product stakeholders to define and drive product strategy and roadmap.

• Ability to build durable relationships, influence without authority, sell concepts internally, and actively drive decision-making across organizations.

• Self-motivated, thrives in a fast-paced environment with a high degree of ownership and accountability, and able to work efficiently to make continued progress on multiple priorities.

Preferred Qualifications

• Past experience with design and implementation of privacy initiatives to deliver best-in-class privacy practices.

• Strong background in data structures and system architecture.

• Experience assessing data privacy risks such as k-anonymity, l-diversity, and ID linking.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,800 and $312,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.