Job Details

Product Manager, iPad

Cupertino, California, United States

Marketing

Summary

Posted: Sep 05, 2025

Weekly Hours: 40

Role Number: 200619332-0836

Experience Apple. There’s the typical job. Punch in, make widgets, punch out, repeat. Then there’s a career at Apple. Where you’re encouraged to defy routine. To explore the far reaches of the possible. To travel uncharted paths. And to be a part of something far bigger than yourself. Because around here, changing the world just comes with the job description!

Do you have a passion for new technology and Apple products? Do you love communicating with engineers and customers around the world? As a member of our Product Marketing group, you’ll shepherd a product from concept through development and launch, to give it the best chance of success in the market. You’ll apply customer insights to help infuse ideas for groundbreaking features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.

Description

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.

We are looking for a dynamic, highly motivated worldwide Product Manager to join the iPad team. You will be responsible for driving the creation of complex and high impact products that will shape the future of computing including:

Responsibilities

• Work in a cross-functional team with engineering, operations, finance, and marketing communications through the complete product development cycle from product concept to end of life

• Be the authority on the competitive landscape

• Evaluate new technologies and make recommendations on which ones to pursue in future products

• Define product positioning and key product messages

• Evaluate user feedback and integrate key insights back into future product development

• Position products and craft compelling end-user messaging for the highest impact

• Launch products worldwide in conjunction with marketing communications, public relations and events teams

Minimum Qualifications

• 5+ years of prior experience in product marketing, including developing customer insights, product positioning, and outbound marketing strategy and collateral; and/or experience in product management: driving product requirements and planning, product design and development, and production

• Previous success in cross-functional collaboration and management by influence

• Excellent written, verbal and presentation skills

Preferred Qualifications

• Proven record working collaboratively with cross-functional teams: with engineering/technical teams including during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities

• A track record in formulating product messaging and creating outbound marketing; Experience synthesizing technologies into product communication for broad audiences including customers, media, analysts, and leading industry specialists

• Strong understanding of technology domains and a sense of curiosity to dive several layers deep

• Best-in-class oral and written communication skills; ability to become fluent in technical concepts and explain to non-technical partners

• Strong ability to lead through influence, debate and storytelling

• Press and media experience with success as a product spokesperson on a national or global level

• Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease with the ability to cut through ambiguity

• Strong analytical abilities and an uncompromising attention to detail with the ability to operate seamlessly between highly detailed and technical situations and strategic business situations

• A self-starter who is dedicated and demonstrates creative and critical thinking abilities

• BS/BA and/or MBA

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.