Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touch points to drive significant revenue growth for American Express. With innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net new spend acquired from small business customers.

The Senior Analyst, Growth Strategy – Performance & Reporting will play a key role in driving profitable acquisition, influencing how marketing investments are deployed, and optimizing efficiency by leading core reporting, forecasting, and business planning processes. This individual will help shape performance narratives, build tools that empower marketers, and deliver analyses that guide strategic decision-making across the Prospect Marketing organization.

How will you make an impact in this role?

• Support Forecasting & Planning: Own the monthly R&O (Risk and Opportunities) forecast and annual Bottoms-Up Planning (BUP) processes, ensuring marketing forecasts and performance trends are clearly articulated and aligned to business goals.

• Think Strategically and Act Proactively: Anticipate business needs and identify opportunities to enhance forecasting accuracy, automate reporting, and drive continuous improvement across key marketing processes.

• Tell Compelling Performance Stories: Translate data into actionable insights and narratives that influence acquisition marketing strategy, investment decisions, and future planning.

• Enable Data-Driven Decisions: Build and enhance Excel-based tools and templates that streamline forecasting and performance analysis for marketers.

• Partner Cross-Functionally: Collaborate closely with Prospect Marketing channel leads, Global Investment Optimization (GIO), and analytics partners across the team to align on performance drivers, forecast assumptions, and growth opportunities.

• Support Senior Leadership Reviews: Prepare monthly performance readouts and executive commentary highlighting key trends, risks, and opportunities.

• Leverage TM1 and Support Marketers: Use the TM1 planning system to ensure accurate forecast submissions, provide guidance to marketers, and maintain data integrity across planning cycles.

Qualifications

• 2 years of relevant experience in analytics, strategy, marketing performance, or financial planning.

• Strong proficiency in Microsoft Excel (advanced modeling, dashboards, automation).

• Proven ability to translate complex data into clear insights and actionable recommendations.

• Curious, proactive, and eager to learn, with a strategic mindset and passion for solving complex business problems.

• Excellent written and verbal communication skills with a strong storytelling orientation.

• Meticulous attention to detail and commitment to accuracy.

• Highly organized and comfortable managing multiple priorities in a fast-paced environment.

• Bachelor’s degree in Business, Economics, Finance, Marketing, or a related field required.

Preferred Skills

• Experience in marketing analytics, forecasting, or reporting roles.

• Experience within digital marketing or acquisition strategy environments.

Location: New York, NY (Hybrid)

Qualifications

Salary Range: $78,000.00 to $124,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York

Schedule Full-time

Req ID: 25023703