Job Details

Product Manager - Apple Ads Marketplace

New York City, New York, United States

Software and Services

Summary

Posted: Apr 22, 2025

Role Number: 200600794

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone!

The Ad Marketplace team seeks Product Managers with strong technical and analytical abilities to develop privacy-first advertising products. These products deliver safe, relevant, engaging, and mutually beneficial ad experiences for consumers and advertisers. For business-minded Product Managers eager to apply AI/ML expertise to build the leading privacy-preserving advertising network, this role offers the chance to use cutting-edge AI/ML research to solve novel advertising challenges across the Apple Services ecosystem. Join us to shape the strategy for signals, features, machine learning models, and transforms that power our advertising platform.

Description

Join our team to build a premier ad platform connecting Apple users with advertisers offering the products and services they seek. This role offers the opportunity to drive impactful innovation in a world-class environment!

• Leverage LLMs for Ad Retrieval and Ranking: Use large language models to identify relevant and useful ads, predict ad relevance, optimize for high-quality ad experiences, and scale real-time predictions for billions of devices and users.

• Enhance Ad Relevance and Safety: Develop machine learning and natural language processing solutions to understand user search intent, protect users from offensive or low-quality content, and predict ads that enhance user satisfaction.

• Collaborate Across Apple Teams: Partner with teams across Apple to identify, transform, and adopt signals, models, and data to enhance our ad models.

• Develop Online Inference Solutions: Work with client and server teams to create solutions for online inference, enabling model execution on servers or devices.

• Own the Product Roadmap: Define the roadmap, establish key performance indicators, set priorities, and drive progress in developing new signals, features, embeddings, and machine learning models to improve ad retrieval and predictions.

• Generate Actionable Insights: Analyze data to identify trends and build intelligence that powers our advertising platform and informs product roadmaps.

• Define and Drive Features: Articulate product enhancements through clear requirements, detailed diagrams, and effective communication to guide engineering teams to successful implementation.

• Collaborate for Success: Work closely with engineers to prioritize tasks and execute efficiently, synthesizing insights from research, customer feedback, platform performance, and sales to shape strategic priorities.

• Strategize with Stakeholders: Partner with product managers, engineering managers, and go-to-market teams to craft and implement roadmaps that align with business goals and elevate the customer experience.

This role offers a unique opportunity to influence a globally impactful platform through strategic vision and technical expertise.

Minimum Qualifications

• Bachelor’s degree in Computer Science, Electrical Engineering, Computer Engineering, or a related technical field.

• Experience or coursework in machine learning systems and prediction models.

• Strong technical and analytical abilities, including proficiency in SQL.

Preferred Qualifications

• 3+ years of product management experience, with ownership of the full product development cycle from concept to launch.

• Experience developing advertising platforms.

• Exceptional written and verbal communication skills, with the ability to clearly articulate product vision, strategy, and requirements to engineers and business partners.

• Proven ability to collaborate with cross-functional teams and partners to define and drive product strategy and roadmaps.

• Strong interpersonal skills to build relationships, influence without authority, promote concepts internally, and drive decision-making across organizations.

• Self-motivated, thriving in a fast-paced environment with a high degree of ownership, accountability, and the ability to manage multiple priorities efficiently.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,100 and $264,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.