Job Details

Product Manager, IAP Offers — App Store Commerce

Cupertino, California, United States

Marketing

Summary

Posted: May 06, 2025

Weekly Hours: 40

Role Number: 200602642

The App Store is the world’s safest and most vibrant app marketplace, serving more than 700 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking a dedicated and experienced Product Manager to lead the vision, roadmap, and execution for in-app purchase (IAP) offers and promotions across the App Store. In this role, you will collaborate with business, marketing, creative, engineering and platform commerce teams to define and drive the strategy for how developers offer the next generation of compelling offers — designed to drive acquisition, retention, and revenue growth, while delivering the best possible customer experience. You will focus on all aspects of the experience — from how offers are discovered to how they’re redeemed, both in the App Store and within apps and games.

Ideal candidates have a strong track record of delivering innovative commerce products that elevate the customer experience and achieve meaningful business results. You excel at defining scope and success criteria, launching impactful features, iterating post-launch, and managing products across the full lifecycle. You are a clear communicator who can influence across all levels, distill complex ideas, and build alignment across highly cross-functional teams.

Description

You will:

Define, deliver, and continuously improve the next generation of in-app purchase (IAP) offers that enhance the customer experience and drive developer growth, both across the App Store and within apps and games.

Lead the product vision and strategy for IAP offers — from concept through execution — gaining alignment from Apple leadership and cross-functional partners.

Collaborate closely with the App Store, commerce, marketing, creative, and engineering teams to ensure seamless delivery and adoption of new features with both consumers and developers.

Advocate for and prioritize high-impact commerce features across multiple engineering roadmaps, balancing business goals with technical feasibility.

Minimum Qualifications

• 7+ years of product management experience, with at least 3 years focused on commerce, monetization, or growth-related initiatives. This includes In-App Purchase, subscription, mobile commerce platforms or two-sided marketplaces

Preferred Qualifications

• Demonstrated ability to conceptualize and deliver end-to-end product experiences, from strategy through launch and iteration

• Experience working on commerce for mobile gaming

• Proven record of driving measurable business growth through customer-focused product solutions

• Experience working with engineering, design, marketing, and analytics teams in a highly matrixed organization

• Excellent written and verbal communication skills, with the ability to clearly articulate vision, strategy, and details to diverse business partners; strong focus on ability to make and present Keynotes

• Deep understanding of experimentation frameworks, offer design, and pricing models

• Strong familiarity with developer ecosystems and the tools/platforms they use

• Passion for the App Store ecosystem and Apple’s mission to empower developers and delight customers

• Bachelor’s degree or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $165,500 and $248,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.