Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The American Express Corporate Affairs & Communications (CA&C) team is a strategic function that works to enhance and protect the continued strength of the American Express brand through public relations, social media and content, colleague communications and corporate sustainability (CS).

The Social Media Director will lead American Express’ editorial-driven social media strategy, ensuring every post reflects the brand’s voice and values while engaging audiences through compelling storytelling. This role focuses on building and leading cross-functional partnerships with internal business units, driving innovation in how we communicate across owned social channels and aligning social content with broader enterprise needs.

Key Responsibilities

Cross-Functional Leadership & Partnership:

• Work with the VP of Enterprise Content to create social strategy and serve as the primary liaison between Corporate Affairs & Communications and internal business units to amplify key initiatives and campaigns.

• Partner with agencies and content creators to ensure social campaigns align with business priorities, cultural moments, compliance needs and enterprise narratives.

• Facilitate regular touchpoints with business unit leaders to identify opportunities for integrated social media strategies and shared success metrics.

• Build repeatable processes for scaling high performing content across audiences and channels.

Innovation :

• Be at the forefront of industry insights and innovative approaches to social content, adapting these new ideas into scalable strategies for Amex business needs.

• Build and mentor a high-performing team with a bias toward curiosity and accountability. Foster a culture where smart experimentation is encouraged, and learning is institutionalized. 

• Anticipate platform evolution and proactively pilot new strategies.

• Advise and inspire the broader CA&C team, as well as teams across the enterprise, identifying new areas for collaboration and innovation aligned to business priorities.

Social Storytelling Excellence & Content Production:

• Identify and craft social content that resonate with target audiences, focusing on relevance, authenticity, and engagement to highlight American Express’ unique point of view.

• Define and implement an editorial calendar aligned with business priorities and cultural moments.

• Ensure all social content adheres to brand tone and narrative structure, creating emotional connections with audiences.

• Oversee ideation, production, and publishing of high-quality content across social platforms.

• Lead creative teams on visual identity, video, and motion graphics to bring stories to life.

• Monitor trends, analytics, and audience insights to optimize engagement and reach.

• Experiment with emerging formats and platforms to keep American Express at the forefront of social storytelling.

Minimum Qualifications:

• 10 years in social media strategy or digital storytelling roles.

• Proven ability to lead creative teams and manage complex content calendars at multiple different brands.

• Strong understanding of social platform algorithms and best practices.

• Exceptional writing and editing skills with a journalistic mindset. 

Preferred Qualifications :

• Demonstrated ability to quickly operate within established brand frameworks, governance structures, and complex organizational environments, within AMEX or similarly matrixed organizations.

• Brand-side experience or agency experience supporting enterprise brands.

• Expertise visual storytelling, including video and graphic design principles.

• Experience operating within highly regulated or reputation-sensitive environments.

• Experience balancing editorial excellence with performance and audience growth objectives.

Qualifications

Salary Range: $123,000.00 to $215,250.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Communications

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 26001210