Job Details

Senior Business Manager, WW Marketplace Platforms & Technologies

Cupertino, California, United States

Marketing

Summary

Posted: Apr 18, 2025

Weekly Hours: 40

Role Number: 200599972

Apple’s app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple’s ongoing investments in a wide range of tools, technologies and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store has facilitated over a $1 trillion in developer billings and sales in 2022 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking a strategic and highly analytical senior business manager to join the WW Marketplace Platforms & Technologies team. In this role, you will be responsible for driving business growth and influencing product strategy for the alternative app distribution business, including the Core Technology Fee (CTF). Collaborating with a broad set of cross-functional partners, you will develop and assess strategic opportunities to grow the business spanning product, policy and partnerships. Additionally, you will collaborate closely with Product and Engineering to define the value of Apple’s platform and distribution technologies (APIs, SDKs, and Developer Tools) and integrate them into business model and product strategy assessments.

Description

Drive business & product strategy decisions for the alternative app distribution business, including Core Technology Fee (CTF), in collaboration with Legal, Finance, Product, Engineering, Developer Relations, Data Science and Market Research

Collaborate with Product and Engineering to effectively define the value of Apple’s platform and distribution technologies through technical, competitive and financial benchmarking

Develop analytical frameworks that integrate data and market insights to guide business growth and strategy discussions

Construct quantitative models to evaluate product, policy and partnership scenarios using diverse data sources

Translate market and developer feedback into actionable insights that influence Product and Engineering roadmaps

Synthesize data analytics and market research into insights reporting that informs executive decision-making

Collaborate with Finance & Business Development to establish business planning processes

Minimum Qualifications

• 8+ years of experience in business management, product management, product strategy or management consulting

• Bachelor's Degree or equivalent experience in Business, Science, Engineering, or another quantitative field

Preferred Qualifications

• Rich experience in analytical and quantitative roles with exposure to business case modeling

• Deep knowledge of the mobile apps ecosystem with a fluency in common business models

• Proven ability to collaborate with engineering and product teams to evaluate technical products and define their value in relation to business models

• Strong eye for business and products, high intellectual curiosity, and deep passion for Apple’s products and mission

• Ability to work comfortably under ambiguity to deliver fully developed and well-reasoned analyses with strong attention to detail

• Entrepreneurial mentality and high agency to take a proactive and resourceful role in leading project work-streams from end-to-end

• Outstanding verbal and written communication skills — able to synthesize business and technical content into compelling narratives, deliver presentations, and engage in discussion with senior stakeholders and executives

• Excellent interpersonal skills; Adept at working cross-functionally and managing senior stakeholder relationships

• High proficiency in Excel with strong competency (or ability to learn) in SQL

• Strong knowledge of European Union consumer market and regulatory environment

• MBA or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,500 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.