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Job Description

Product Manager, Content Platforms
Sunnyvale, California, United States
Support and Service
Summary
Posted: Mar 27, 2025
Role Number: 200594584
Imagine what you could do here. At Apple, new ideas have a way of becoming phenomenal products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish. From day one, you’ll have the opportunity to make meaningful contributions to the big picture inside our AppleCare Digital team.
AppleCare Digital has an opening for a Product Manager to manage a subset of content management products and services that enable Apple content creators to build, edit, publish, & deliver amazing support experiences. Content managed across our Content Platforms is served to customers through different digital channels including our AppleCare Support website, which handles billions of visits from Apple customers globally. As a member of the Product team, you’ll identify, define, prioritize and measure the success of features that help us meet operational and customer experience goals. In this role you’ll be required to take a human-centric approach to problem-solving and product development, emphasizing empathy, collaboration, and experimentation. The position requires partnering with UX/UI and software engineering teams to design, develop, test, launch, and sustain software applications. The ideal candidate will have proven experience with diverse CMS architectures, product management, design thinking methodologies, Agile software development, and team leadership. Exceptional written and verbal communication skills are required, as well as an ability to present to cross-functional partners, peers, and senior executives/leadership.
Description
In this role you will identify new enhancement opportunities, define business and technical requirements, and partner with software engineering teams to develop, test, and execute plans. You will lead design and development efforts by conveying a vision to the team, outlining requirements in a product backlog, and prioritize it based on business value. This position requires you to perform traditional Product Owner responsibilities in a Scrum team, including writing user stories and acceptance criteria. You will dive deep into the data, becoming a subject matter authority in our key performance indicators. You will develop a solid understanding of the team’s existing technical implementations and operational processes, and use that knowledge combined with data-driven insights to create informed requirements for new customer-facing features, product enhancements, and improvements.
You will establish strong working relationships with engineering teams, designers, and business partners across the company. It’s critical that you be able to effectively communicate technical concepts to both software developers and non-developers / business partners. You’ll need to plan and implement data-gathering activities to ensure the product is meeting customer and business needs. You are able to handle complex, sensitive and fast changing assignments. You will investigate, test, and deliver new technical solutions to help power self-solve opportunities for customers seeking resolution to an issue or seeking to learn more about their Apple products.
Minimum Qualifications
B.S. or M.S. in Engineering or Computer Science or equivalent experience
6+ years of related experience with a Bachelor's degree, or 3+ years and a Master's degree
Experience leading Agile/Scrum software development projects in a cross-functional environment
Ability to establish a product vision and strategy for your product area, and build alignment across product teams, cross-functional partners, and leadership team
Ability to drive product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
Experience performing qualitative and quantitative research to explore and validate feature ideas
Experience partnering with product designers to create intuitive and easy-to-use interfaces
Prior hands-on experience managing highly integrated product architectures for CMS ecosystems
Ability to dive deep with engineers to make technical tradeoff decisions and summarize it all for non-technical stakeholders
Ability to use data and metrics to back up assumptions, make recommendations, prioritize features and drive actions
Ability to handle directional change and concurrently manage multiple priorities on the roadmap
Experience diagnosing and debugging complex systems
Experience working with global teams
Ability to build consensus across a core team and multi-functional partners to align on features and product roadmap
Preferred Qualifications
MBA
Experience with LLM or Generative AI in Content Management Systems
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $136,300 and $248,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.
Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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