Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

As a member of the Marketing, Membership & Investment Optimization (MMIO) team, the Senior Manager, Personalization Strategy & Governance will lead efforts to actively evaluate, elevate, and execute key compliance and control processes, and drive overall strategic prioritization and roadmap management for a complex, multi-year personalization effort. This role will combine strategic planning with structured program governance to ensure we deliver both business impact and control excellence.

The ideal candidate is a strategic thinker and disciplined operator who thrives at the intersection of strategy, governance, and execution. They are adept at managing cross-functional workstreams, identifying dependencies, and turning ambiguity into clear, actionable plans that drive measurable outcomes and operational rigor.

This role offers the opportunity to shape and mature a growing program with high visibility across Marketing, Technology, Risk, LOBCO, Control Management, and other enterprise partners.

• Lead annual planning and ongoing road mapping and prioritization to ensure alignment of personalization initiatives with broader strategic goals and resources.

• Track program deliverables, measure impact, and recommend planning adjustments based on evolving priorities.

• Act as the primary point of contact for all risk management activities, audits, and partner requests. Provide expert guidance and ensure adherence to enterprise control standards.

• Prepare executive-level materials and communications for a variety of forums on a regular basis.

• Lead the quarterly control execution process and design new controls as business needs evolve, ensuring our approach scales with experience and risk environment.

• Collaborate with cross-functional teams (including Compliance, Risk, and Control Management) to embed effective governance and ensure adherence to enterprise standards without slowing innovation.

• Proactively identify opportunities to strengthen the control environment through enhanced and automated processes, data visibility, and governance practices, and anticipate future needs as the personalization ecosystem evolves.

• Serve as a bridge between product/tech, marketing, and control partners, translating findings and processes across business areas into practical recommendations that strengthen execution.

• Establish and manage data logs, reporting, and alert systems that promote compliant program management and facilitate issue investigation and resolution.

• Maintain comprehensive and up-to-date documentation, SOPs, and governance materials, ensuring accuracy and timely submission of required deliverables.

Minimum Qualifications

• Strategic mindset with the ability to connect operational details to broader business objectives

• Proven experience in program management, strategic planning, control management, or operations within a matrixed organization.

• Strong organizational and analytical skills with an ability to translate complex processes into actionable controls

• Strong business acumen and comfort influencing senior stakeholders through clear, data-driven insights

• Demonstrated ability to manage complex, cross-functional initiatives and drive alignment across diverse teams

• Exceptional communication, storytelling, and presentation skills with experience developing materials for senior leadership

• High attention to detail and comfort managing multiple priorities in a dynamic environment

• Bachelor’s degree required; MBA or equivalent degree preferred

Qualifications

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25019747