Job Details

Sr. Product Manager, App Store Experience

Cupertino, California, United States

Marketing

Summary

Posted: Jul 22, 2025

Weekly Hours: 40

Role Number: 200613326

The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitated over a $1 trillion in developer billings and sales in 2022 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We’re seeking a hardworking, experienced and driven Sr. Product Manager who will own the end-to-end discovery experience across the App Store. You will focus on building intuitive, engaging, and personalized experiences that help users find the best apps while driving meaningful engagement and growth. Ideal candidates bring deep consumer product experience, strong cross-functional leadership, and the ability to turn insights into scalable, user-facing solutions.

Description

Define, deliver, market, and measure consumer-focused discovery experiences on the App Store across all our platforms - iOS, iPadOS, macOS, watchOS, tvOS and visionOS.

Partner closely with design, engineering, editorial, and business teams to define features, optimize surfaces, and scale growth strategies. From opportunity identification to outcome definition, you’ll lead with a customer-centric mindset and deliver features that improve how apps are surfaced, recommended, and communicated across the App Store.

Define and continuously improve the App Store discovery experience across browse and search tabs, focusing on personalization, simplicity, performance, and customer delight, and driven by a hypothesis-led approach using A/B testing, user research, and behavioral data to iterate and optimize outcomes.

Use customer feedback, user research, competitive analysis, and product metrics to identify key opportunities and guide product prioritization.

Implement the product vision and strategy, including leading the feature definition process, prioritizing features, and shaping how they are introduced to the public across communication channels.

Collaborate with different cross-functional teams to form policies and practices that uphold privacy, trust, safety, and AI principles to deliver a premium user experience.

Minimum Qualifications

• 12+ years of experience in customer-facing UX, including at least 5+ years in product management and managing complex software projects with multiple collaborators and organizations.

• Strong track record delivering delightful, intuitive digital consumer products at scale, ideally with complex content discovery and search components.

Preferred Qualifications

• Expert storytelling and Keynote presentation skills with the ability to effectively communicate both big picture vision and detailed product specs.

• Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles decisions with ease, and has the ability to navigate ambiguity.

• Experience working closely and collaboratively with both design and engineering partners.

• Strong analytical skills and ability to identify key opportunities and measure impact to drive improved user experiences.

• Proven track record of collaborating with machine learning experts to define and assess critical metrics.

• Extraordinary oral and written communication skills; ability to become fluent in technical concepts and explain to executives and non-technical partners.

• BA/BS in Computer Science/other similar technical degree, or equivalent relevant professional experience.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $203,300 and $305,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.