Job Details

Apple TV Engagement Optimization Lead

Cupertino, California, United States

Software and Services

Summary

Posted: Apr 28, 2025

Weekly Hours: 40

Role Number: 200599947

At Apple, we are singularly passionate about bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire.

The work we do on Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to drive the best possible presentation of our event movies, award-winning series, groundbreaking documentaries, kids’ entertainment, and more.

As part of our global TV team, you will be responsible for measuring and driving efficacy to increase TV+ content engagement on TV App. You will also have a keen eye on the broader full TV App merchandizing efficiency ensuring that we are constantly optimizing to play with a focused test and learn approach.

Description

The requisite impact of this role on both Apple TV as a platform and Apple TV+ as a service will be significant. In working cross-functionally with our product, analytics, and editorial teams, you will guide tactics for content presentation on our platform toward effective end, constantly asking all of us to examine whether a given editorial effort, personalized or hand-curated, was effective in driving viewership, performance data at the ready to guide what we do next, both in the short and long term.

The breadth of this role is varied, and it will require the ability to advance multiple actions across multiple stakeholders, often against very tight timelines dictated by the speed of our efforts in original content writ large. A dogged attention to detail, style, the art we serve, and the artistry of those who serve it will be absolutely essential.

Key Areas of Focus:

• Engagement metrics: tracking and monitoring of key engagement metrics and leading indicators, maintaining dialogue with our business, product, and analytics teams to ensure optimized engagement today and prudent roadmap choices tomorrow

• KPIs - Responsible for driving improvement in impression to tap and impression to play rates for Apple TV- Exec communications: build Keynotes and additional resources for business reviews

• Competitive intelligence: work to stay current on viewership-driving tactics employed by other services in the space

• Manage cross-functional relationships and a variety of projects and initiatives with minimal direction

• Present analyses and recommendations to senior executives

Minimum Qualifications

• Minimum of 5+ years of experience in an analytical role, ideally for a subscription business, with clear evidence and track record of drawing business insights and recommendations rom detailed analysis of content presentation or content management approaches

• Knowledge and passion for streaming services UI and products as well as tactics used to drive engagement

• A love for TV and movies and curiosity and strong interest for the streaming and entertainment industry as a whole

• Strong analytical and creative problem solver who is data-driven, flexible, able to change directions quickly, and understands the nature of a fast-evolving, high-profile business

• Strong experience with and commitment to cross-functional collaboration; interpersonally savvy

• Comfort with synthesizing data into strategic recommendations and compelling slide presentations to senior executives

• Bachelor’s degree required

Preferred Qualifications

• Have successfully led significant cross-functional initiatives in a large, complex organization, juggling the perspectives and inputs of a wide variety of key partners and collaborators

• Ability to work independently and collaboratively, leading through influence toward alignment and execution in a highly matrixed organization

• Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them

• Proven track record of cultivating action collaboratively, both day-to-day and broadly across product development cycles

• MBA preferred

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $111,400 and $209,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.