Job Details

Media Planning Strategist

Culver City, California, United States

Marketing

Summary

Posted: Jun 05, 2025

Role Number: 200607754

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The ?TV+ Media Strategist supports the team responsible for planning and execution across all media platforms globally. They lead our approach to growth media including creative assets and reporting. They have a passion for Entertainment and a deep understanding of media nuances and creative best practices by channel in order to help drive strategy and measure success.

Description

The Media Planning Strategists is responsible for working with Apple's media agency and Apple Geo teams demonstrating experience building and executing multiple media campaigns simultaneously across the funnel.

RESPONSIBILITIES INCLUDE:
- Brief, collaborate and support our agency partners and Geo teams in crafting full funnel media campaigns following global and local best practices
- Analyze KPIs, collaborate with teams to set and measure benchmarks, and optimize campaigns for maximum performance. Review historical campaign data and industry insights to make informed decisions.
- Assist in weekly reporting and storytelling to various stakeholders bringing forward key stories and insights in a digestible and visual format
- Execution of best-in-class For Your Consideration programs

Minimum Qualifications

• At least 7 years of Global Entertainment media planning, inclusive of For Your Consideration campaigns

• Advanced knowledge in a media planning across all channels ranging from TV (Linear and Streaming), CTV, Digital, Social, Audio (including podcasts), OOH and Search

• Proven expertise in implementing and developing strategies for growing subscriber base and building data-driven campaigns

Preferred Qualifications

• Deep knowledge with campaign performance, building action plans from insights and the ability to craft a story for various stakeholders

• Experience in crafting learning agendas inclusive of building test frameworks, to aid in measuring business impact (A/B testing, BLS, Consumer Research, Media Mix Model, Matched Market Testing)

• Passionate and tenacious in driving tech and media innovation. Consistent record of staying ahead and testing trends, behaviors and audiences to evolve media strategies

• Experience partnering cross-functionally with various teams and 3rd party vendors to ensure cohesive and innovative media strategies

• Flexible and agile; ability to pivot quickly and identify when something isn’t working and provide solutions for alternative actions

• Ability to manage to a bigger picture but also willing to roll up sleeves and dig in

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.