Job Details

AMR Internal Engagement Strategist, Retail Engagement & Marketing

Cupertino, California, United States

Corporate Functions

Summary

Posted: Jun 02, 2025

Role Number: 200607266

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work!

The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

Description

In this role, you will lead the development of commercially focused internal engagement strategies for AMR that inform, involve and inspire our Retail field teams to deliver excellent experiences for our teams and customers, and results for Apple. The ideal candidate is someone who has a passion for building strategies, connecting with people, telling stories and driving impact.

As an Internal Engagement Strategist for Commercial Programs, you are responsible for developing compelling internal engagement plans that drive customer experience and business growth goals.

RESPONSIBILITIES:
- Create business briefs that reach our audience in innovative and effective ways, informed by both data and insights, with measurable goals and KPIs.

• Understand commercial programs well to be able to build internal engagement strategies that effectively deliver on the business goal.

• Connect with field teams to see the world through their eyes and understand team and leader needs, identify challenges, learn from local efforts, test ideas, implement solutions, and adapt for impact.

• Manage complexity, leading multiple projects at once with a keen attention to detail, adapting to current conditions, and escalating risks

• Communicate clearly, openly, and effectively, distilling complex ideas into simple and compelling narratives to engage and influence stakeholders.

Minimum Qualifications

• 8-10+ years developing and presenting communication and learning plans focused on marketing, product launch, and employee program strategies within an advertising agency, marketing organization, or PR environment.

• You are collaborative, enjoy open dialogue with debate, and can navigate a large cross-functional organization, balancing stakeholders and priorities

• You act with integrity, are trusted and comfortable in tough situations, and are a role model and advocate for Apple values

• You enjoy a fast-paced environment that is constantly evolving, and have an ability to remain calm under pressure and tight deadlines

• You have a proven track record of handling complex/multi-faceted global projects

• Your written and verbal communication skills are exceptional

Preferred Qualifications

• Proven ability to ‘look around corners’ to understand business challenges and formulate effective communication strategies that support the audience needs and business goals.

• Exceptional learning agility — ability to listen, learn, and apply insights during dynamic situations.

• Confident in navigating a large cross functional organization, balancing multiple stakeholders.

• Strong executional abilities, able to go from strategy, to ensuring execution is on target and on brief.

• Possess excellent writing skills that can deliver clear messages that motivate behavior change while meeting business goals.

• Demonstrated passion for Retail, with experience on how to engage people in a human way at the scale of Apple.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.