Job Details

Sr Marketing Manager, iCloud

Culver City, California, United States

Marketing

Summary

Posted: Apr 16, 2025

Role Number: 200599952

The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!

Apple is seeking an enthusiastic and expert subscriptions marketer with a passion for growing the iCloud+ subscription service. The Sr Marketing Manager will work with a wide variety of teams across Apple, including business, product marketing, creative, external media, consumer research, engineering, campaign analytics, and design. You will develop programs that drive customer consideration and conversion to our subscription and make sure they are getting the most out of their service.

Description

The Sr Marketing Manager for iCloud+ will develop and drive go-to-market campaigns that break through to drive awareness and overall user growth and engagement of our iCloud services.

• Write marketing briefs informed by customer insights and competitive landscape to ensure on-strategy messaging and media plan that is compelling and effectively reaches the target audience.

• Collaborate with a broad range of teams in different timezones, including business, channel marketing, product marketing, engineering, analytics and design teams.

• Serve as the hub of the wheel across cross-functional teams to plans and drive go-to-market plans, to deliver against marketing goals with meaningful metrics.

• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.

Minimum Qualifications

• 8-10 years experience supporting large scale marketing programs, ideally within a subscription business model with demonstrated success achieving goals around driving brand awareness, education, conversion and retention.

• Background in synthesizing qualitative and quantitative data to develop a go-to-market approach.

• Experience with a variety of channels including paid media, on-device channels, owned channels and partner marketing.

• Strong project management capability with exceptional attention to detail.

• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.

• Bachelor’s degree required.

Preferred Qualifications

• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.

• Excellent presentation skills and experience with crafting Keynote presentations for marketing strategy and planning.

• Ability to communicate with internal stakeholders at all levels of an organization.

• Experience working with marketing partners and teams in other countries and across various time zones.

• Ability to balance large workloads in a dynamic environment, and work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.

• Experience partnering with Analytics teams on campaign insights, as well as self-pulling reports from dashboards.

• Outstanding cross functional working skills with a team-first mentality in solving problems and implementing programs that achieve core business objectives.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.