Job Details

iPad Market Research Manager

Cupertino, California, United States

Marketing

Summary

Posted: Mar 06, 2025

Role Number: 200593431

Apple is where individual imaginations gather together, committing to the values that lead to great work. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that encourages the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Bring passion and dedication to your job and there's no telling what you could accomplish.

Are you passionate about uncovering user needs, behaviors, and problems and transforming insights into actionable recommendations? Do you enjoy thinking analytically and strategically to guide product roadmap and messaging decisions? If you’re ready to influence the future of iPad through deep consumer insights, we’d love to hear from you.

Apple’s Worldwide Market Research & Analytics team is seeking a dynamic iPad Research Manager to manage global research initiatives. This role requires deep business acumen, expertise in a range of research methodologies, and the ability to navigate market trends, consumer preferences, and competitive dynamics.

Description

This role will be instrumental in developing research roadmaps, providing a complete understanding of the iPad customer, identifying new market opportunities, and evaluating the competitive landscape.

We’re looking for a market researcher with a strong grasp of innovative research techniques and methodologies. The ideal candidate is a skilled data storyteller, capable of synthesizing insights from diverse sources and presenting high-impact findings to key partners. You should be an expert in articulating the iPad opportunity in our markets and providing the leadership team with comprehensive product information from introduction to end-of-life. You should thrive in both independent and collaborative environments, managing multiple time-sensitive projects across global and cross-functional teams.

Minimum Qualifications

• 7+ years of experience in market research functions within a global company, managing multi-market, multi-lingual projects.

• In-depth iPad market knowledge and Apple brand understanding.

• Clear understanding of Apple products and marketing approach.

• Advanced degree in Business Management, Statistics, Economics or Market Research.

Preferred Qualifications

• Extensive market research and agency project management experience.

• Prior experience on a global research team, specifically focused on Central and Eastern Europe, the Middle East, and Africa (CEEMEA) markets, addressing local business needs.

• Experience in building research briefs, plans, and recommendations improving customer experience.

• Exhibit outstanding storytelling, including content creation and delivery under tight deadlines.

• Self-motivated with the ability to prioritize and collaborate in a dynamic, creative, and fast-paced environment.

• Proactive, open-minded, and effective listener, distilling complex decisions into simple research projects.

• Able to design, implement, analyze, and translate research findings into actionable strategies.

• Highly analytical, strategic planning mindset, capable of cutting data and performing advanced analysis (regressions, factor analysis, cluster analysis, etc.) when necessary.

• Strong project management, leadership, and problem-solving skills along with proficiency in Excel, SPSS, Tableau, Qualtrics, Python and Keynote.

• Prior experience collaborating with international teams within a multinational organization.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.