Job Details

Digital Merchandising Specialist, SMB Content Strategy

Cupertino, California, United States

Corporate Functions

Summary

Posted: May 02, 2025

Role Number: 200602843

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. In this role you will reinvent the online destination for the small to medium sized business audience by defining the digital customer journey and content strategy for the SMB segment store. You will lead efforts to establish and realize Apple Store Online’s long-term digital experience vision for SMB. You will help ensure we are setting the bar in the SMB e-commerce industry through innovation. You will partner with a wide variety of cross-functional teams across Apple, including the SMB commercial team, Retail Stores team, SMB product marketing, Digital Merchandising, Marketing, and product teams.

Description

This role will create a global digital experience strategy and execution plan for the the Apple SMB online destination.

Define and evolve the end-to-end SMB customer journeys, including how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital commerce platforms.
Develop the strategic vision and innovative experiences that will feed into our ongoing planning and roadmapping.
Work closely with the segments commercial team to develop and execute the SMB Apple digital shopping destination(s) and the go-to-market strategy.
Partner with digital merchandising stakeholders on SMB content, product offerings, and merchandising plans.
Analyze consumer behavior and internal performance to identify data-driven insights, synthesize conclusions into actionable recommendations, and build multi-year business cases.
Develop performance and merchandising optimization plans and recommendations for the SMB digital storefront.

Minimum Qualifications

• 8+ years experience in digital strategy, marketing, customer experience, digital commerce, or equivalent experience

• Knowledgeable of B2B customer needs and preferences

• Experience working closely with creative and UX teams to create innovative customer experiences.

Preferred Qualifications

• B2B ecommerce experience

• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams and gain alignment.

• Demonstrated experience working on complex, global, large-scale, time-critical projects.

• Ability to analyze data, and present findings through storytelling.

• Strong project management skills

• Excellent presentation, written and verbal communication skills.

• Demonstrates Apple’s values of inclusion and diversity.

• BA/BS degree, MBA a plus.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.