Job Details

Pro Apps Business Growth Lead

Cupertino, California, United States

Marketing

Summary

Posted: Oct 14, 2025

Weekly Hours: 40

Role Number: 200625898-0836

At Apple, new ideas have a way of becoming phenomenal products, services, and customer experiences very quickly! Bring passion and dedication to your job and there’s no telling what you could accomplish! You will be part of the news services initiative team. We help start and scale new and exciting business in Pro Apps, Fitness, Home and Health spaces and are looking for a key contributor to join this exciting and fast-paced organization.

The scope of this role is broad and the opportunity to drive customer impact is high. In this role, you will chart the strategic direction of our Pro Apps (including but not limited to Final Cut Pro and Logic Pro) across all Growth & Acquisition initiatives. As the Pro Apps Business Growth Lead, you will be responsible for driving the growth of the Pro Apps subscriber base through initiatives that achieve meaningful business results. The ideal candidate is able to set a clear vision for a multi-year growth plan, is adept at simplifying the complex, and influencing across a highly matrix organization. The role requires an experienced leader who will partner directly with product, engineering, marketing, design and finance working cross-functionally to deliver results.

Description

Lead all top of the funnel acquisition strategy and execution for the Pro Apps

Acquisition Business Funnel - track and monitor the full acquisition funnel for the Pro Apps
business, fully understand the funnel and its drivers, and work with the cross functional teams to hit acquisition goals to drive the business.

Identify new customer acquisition channels across internal and external partnerships, enterprise, education, etc

Develop and execute a strategy across extended offers to drive both new customer acquisition and win back

Offers - work with Apple Services Engineering teams to develop and implement offers strategy for Voyager. From acquisition offers to win back offers - works with Engineering & Product on go-to-market plan for

Own and execute on multi-year forward thinking strategies that drive new growth in priority regions and customer segments

Collaborate and influence cross-functional teams, including services marketing, product marketing, engineering, and design to achieve shared objectives that deliver meaningful business results

Present quarterly updates to senior leadership, ensuring every decision is data-driven and aligned with Apple’s goals for growth and customer engagement

Identify creative and novel ways of structuring incentives, business models, and ways of working to allow the business to be nimble and enable efficient scale

Minimum Qualifications

• Proven expertise in leading growth and customer acquisition efforts for subscription services

• 10 years of experience in strategic planning, financial analysis, or business growth roles, in the subscriptions space or within a high-growth or innovative industry

• Extraordinary relationship skills collaborating and influencing across teams

• Bachelor’s Degree in Business, Finance, Strategy, or Economics.

Preferred Qualifications

• Works effectively in a rapid and very collaborative environment and manages ambiguity with minimal guidance

• Analyze market trends, customer behavior, and competitive landscape to uncover growth opportunities and support business decisions

• Strong ability to translate business needs to feature and product designs

• Strong analytical skills with the ability to analyze opportunities from many angles (both quantitative and qualitative)

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.