Job Details

Senior Manager, Customer Growth Direct Marketing

New York, NY, United States

Atlanta, GA, United States

(Hybrid)

Job Description

American Express Global Commercial Services (GCS) provides powerful backing and financial solutions to businesses of all sizes. The GCS Small Business Marketing team is focused on delivering best-in-class customer experiences that strengthen relationships, drive engagement, and position American Express as an essential partner to our clients.

The Customer Growth Marketing team within GCS develops and executes integrated marketing strategies that deliver meaningful customer interactions across the lifecycle—driving satisfaction, engagement, and long-term value.

The Senior Manager, Customer Growth Direct Marketing will lead the strategy, development, and execution of revenue-driving marketing initiatives across Charge and Lending Card products, with a focus on email and direct mail channels. This role offers high visibility and the opportunity to influence senior leaders while partnering cross-functionally across Marketing, Product, Risk, Analytics, Technology, and Finance.

Responsibilities

• Lead end-to-end strategy and execution of email and direct mail campaigns to drive customer engagement, cross-sell, and incremental revenue

• Develop and optimize targeting, segmentation, and personalization strategies to enhance campaign performance

• Own forecasting, performance tracking, and results analysis; adjust strategies to meet investment and revenue goals

• Build and execute a robust test-and-learn agenda to continuously improve channel effectiveness and customer outcomes

• Identify opportunities to evolve direct marketing capabilities through new technologies, automation, and innovation

• Partner closely with Product, Risk, and Marketing Strategy teams to align on portfolio priorities, pricing strategies, and customer insights

• Lead and develop a high-performing team of two, providing coaching, prioritization, and execution oversight

Qualifications

• Proven experience in marketing, product, strategy, or a related field with transferable skills

• Strong strategic thinker with a data-driven approach and a track record of delivering measurable business results

• Demonstrated ownership mindset with a focus on accountability and outcomes

• Ability to navigate ambiguity, solve complex problems, and operate both independently and collaboratively

• Excellent relationship management and influencing skills across cross-functional and senior stakeholders

• Strong analytical skills with the ability to translate data into actionable insights

• Clear and effective communicator who can tailor messaging to diverse audiences

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications:

• Experience in digital marketing and/or direct mail

• Bachelor’s degree in a related field

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.?

Job Info

• Job Identification 26007586

• Job Category Marketing

• Posting Date 05/07/2026, 05:19 PM

• Apply Before 05/22/2026, 07:00 AM

• Degree Level High School Graduate

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US1331 Spring Street, Atlanta, GA, 30309, US(Hybrid)

• Salary Range $103750 - $174750 annually + bonus + benefits

• Career Area Marketing