Job Details

Senior Product Manager, Apple TV App Experimentation

Culver City, California, United States

Software and Services

Summary

Posted: May 07, 2025

Role Number: 200603697

At Apple, we don't just create products. We create products, services, and experiences that redefine what customers expect and revolutionize entire industries. Join the team that dreams up what’s next.

Apple is seeking a Senior Product Manager to lead strategy and expand capabilities for experimentation within the Apple TV app. As part of the content discovery team, you will define a product vision and roadmap to improve product learning velocity, and elevate the customer experience across our global TV ecosystem. You will collaborate with other product managers and colleagues across data science, editorial, studio, business, and engineering teams to drive measurable outcomes.

We are seeking a product leader with deep expertise in experimentation and optimization. You should be skilled at bridging technical teams and business stakeholders. You are motivated by curiosity, going beyond a statistical outcome to understand the customer intent behind it. You know how to blend data with intuition and respect how humans can differentiate the product experience.

Description

Lead the expansion of experimentation across the Apple TV app — from scalable testing frameworks to tooling to intake and prioritization processes
Define a roadmap of capabilities to expand the velocity, coverage, and sophistication of experimentation, partnering with engineering and data science teams to deliver it
Collaborate with cross-functional stakeholders to support use cases across the customer journey (from acquisition to retention) and across verticals (TV Shows, Movies, Live Sports)
Enable teams to test with confidence by educating them on best practices for test design, improving self-service tools and ensuring high-quality instrumentation
Align teams around success metrics and drive decision-making around test results, ensuring experiments are appropriately powered and interpreted with rigor
Monitor, apply and share evolving industry best practices to drive innovation and inspiration
Champion a culture of experimentation within Apple Services; socialize outcomes and actions, including to leadership
Manage projects or areas of the app related to personalization and/or content discovery that are adjacent to experimentation

Minimum Qualifications

• 8+ years of product management experience, with a focus on optimization through experimentation

• Deep familiarity with statistical testing concepts and best practices in test design and measurement

• Experience with experimentation platforms (eg. internal frameworks, Optimizely, Amplitude, or similar)

• Proven experience with data-informed product management and using A/B and multivariate testing for feature validation

• Strong analytical skills, with the ability to distill quantitative and qualitative insights into clear decisions and priorities

• Exceptional verbal and written communication skills, with a focus on clarity, simplicity, and data storytelling

• Ability to independently create and deliver winning presentations and align cross-functional stakeholders to a shared vision

• Experience with the full product lifecycle, from vision and requirements to build, launch, analysis, iteration and sunset

• Willingness to travel between Apple offices as needed

Preferred Qualifications

• Experience building consumer media products that blend the best of editorial and algorithmic curation

• Ability to thrive and drive decisions in a debate-focused environment

• Capacity to do the right thing for customers while still meeting business objectives

• Knowledge of the competitive set and curiosity around evolving consumer trends

• An appreciation for design and an understanding of how UI drives discovery

• Prior work experience or strong interest in digital media, sports and/or entertainment

• Familiarity with user experiences across screens and device constraints, from TV to mobile to tablet

• Experience working on digital products with a global footprint

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $157,000 and $278,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

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