Job Details

Senior Manager, WW Media Planning

Sunnyvale, California, United States

Marketing

Summary

Posted: Apr 22, 2025

Weekly Hours: 40

Role Number: 200600363

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

As the manager of our worldwide(WW) media planning team you will partner with various cross functional teams and our media agency to develop and execute global innovative and effective media campaigns. This will include all media channels and will benefit from cross functional leadership collaboration with strategy, the advertising team and analytics.

Description

As the leader of our media planning team, you will oversee a team of planners and our media partners in the ideation and execution of media plans that focus on both brand building and those that drive performance.

Responsibilities include:
- Managing a multimillion dollar budget, optimizing media spend to achieve constant improvements in campaign goals.
- Nurturing and leading your team with best practices and campaign insights, empowering the team to innovate and execute high-performance campaigns.
- Building a strong partnership with our global media agency sharing in the opportunity to be creative and effective.
- Staying ahead and test any of the new trends, behaviors, audiences and ad technology as the media landscape continues to quickly evolve.
- Collaborating with senior leadership to align media strategies with broader marketing goals.
- Leading data-driven insights and performance metrics to continuously optimize campaigns and drive strategic decision-making
- Briefing and supporting our media teams globally in their efforts to implement their local campaigns.

Minimum Qualifications

• 16+ years of experience in media advertising with some experience at a media or creative agency, with 8+ years of direct people management experience.

• Experience in briefing and executing, effective cross channel media plans that drive performance

• Knowledge of media metrics and measurement opportunities

• Experience partnering cross-functionally with various teams and 3rd party vendors to ensure cohesive and innovative media strategies

• Experience managing large media budgets and negotiating and securing favorable media placements that align with business objectives

Preferred Qualifications

• Deep expertise on the communication process and how different inputs and messaging impact the customer journey

• Proven experience in implementing A/B testing strategies for ad creatives, audiences or platforms, improving conversion or engagement rates

• Experience in audience and media planning with extensive knowledge in media analytics

• Ability to be move between broad strategic alignment to deep specific approaches depending on the audience

• Current knowledge and experience in channel planning across all channels especially digital and social

• Provide thought leadership in emerging media and technology

• International media planning or buying experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.