Job Details

Brand Manager, Retail Commercial Marketing, Marcom Retail

Sunnyvale, California, United States

Marketing

Summary

Posted: Mar 24, 2025

Weekly Hours: 40

Role Number: 200588791

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Retail Brand Manager role within Apple’s Marcom team will lead strategy, creative development and execution for Apple Retail Store and Online Store marketing initiatives.

We’re looking for someone who has demonstrated experience in developing and managing innovative campaigns that drive customer acquisition, conversion, loyalty, and brand equity across digital and physical channels. These initiatives span new product introductions as well as ongoing retail programs.

Description

The Retail Brand Manager is a bridge between the Retail Marketing business and the Marcom teams that execute against business strategy and objectives. Our team is looking for someone who has demonstrated experience in developing and managing complex innovative campaigns that drive customer acquisition and increase awareness of Apple’s affordability programs. We’re looking for someone who thrives in ever-changing, dynamic environments and has the ability to navigate competing priorities.

Key responsibilities include:
Overseeing the integration of Retail commercial program marketing efforts, knitting together several functional teams across the organization including: Print/Graphic Design, Interactive, Video/Motion Graphics, Advertising/Media, Retail Marketing, Merchandising, Market Development, Product Marketing, Legal and Finance.
Driving customer loyalty and brand equity across digital and physical channels.
Developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners.
Directing Retail programs across various teams requiring inputs from numerous partners.

Minimum Qualifications

• 4-7 years marketing communications experience within an ad agency, design agency, performance marketing agency and/or in-house marketing communications department.

• Previous experience with commercial marketing, which may include performance marketing, e-commerce, digital marketing, demand generation marketing and/or Customer Lifecycle Marketing.

• Experience developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners and stakeholders.

Preferred Qualifications

• Strategic, creative, resourceful, adaptable and focused on results.

• Ability to get results in a highly matrixed organization.

• Expert-level communication and presentation skills.

• Ability to proactively establish rapport, credibility, and influence.

• Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.