Job Details

Technical Writer Strategist

Cary, North Carolina, United States

Marketing

Summary

Posted: Aug 18, 2025

Weekly Hours: 40

Role Number: 200616546-1435

Imagine what you could do here! At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.

The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it!

As a writer and strategist in the AppleCare Digital group, you'll help customers around the globe to get the most out of their Apple products. We work with a collaborative team and author content that helps customers and advisors find the answers they need, when and where they need them.

Description

As a writer-strategist, you will be responsible for planning and writing support content that’s easy to find, use, and understand. We work closely with SEO leads, project managers, and designers. You’ll conduct content reviews with key partners from engineering, product marketing, and legal teams. This role requires you to think critically about the content you build: How content fits together, what content to write, how customers will use it, when they’ll need it, and how they’ll find it. You will identify content gaps and propose logical ways to fill them based on data. You’ll build, review, and socialize content plans, progress, and results with partners and senior managers, and you’ll track KPIs to measure content efficiency and optimize/improve content as needed.

Minimum Qualifications

• 3 years of related experience with a BA/BS degree (technical writing discipline or related field preferred); or a PhD or equivalent work experience

• Excellent communication, collaboration, and organizational skills

• Partner with engineering partners, and marketing stakeholders to build content

• Partner across teams to facilitate delivery of business-critical optimizations

• Experience crafting content plans and using data to make decisions and advocate for a strategy

• Understand usability principles and structured authoring to support AI

• Lead change requests with tact and timeliness

• Ability to balance multiple tasks for several projects at the same time, often on short timelines

• Use common Key Performance Indicators found in content management organizations

• Work respectfully with a variety of personalities and work styles

Preferred Qualifications

• Experience writing content for desktop, mobile, and other apps and channels (experience with single-source content/CMS)

• Ability to synthesize content requests and data from multiple sources into cohesive content plans

• Experience with style guides (experience writing globally and accessibly)

• Experience writing sleek, user-focused content (technical writing is a plus)

• Skilled at socializing ideas across all levels of an organization and turning them into robust action plans for delivery

• Superb organizational skills and a proven track record of producing content projects in a transparent and well-documented manner

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.