Job Details

Manager, ASO Operations Optimization

Cupertino, California, United States

Corporate Functions

Summary

Posted: May 30, 2025

Role Number: 200607009

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online (ASO) team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The ASO Operations team is seeking a Manager for the Optimization team. Reporting to the ASO Operations Optimization Leader, the ideal candidate will lead a team focused on driving cross-functional projects to optimize content production processes and systems, ensuring the delivery of high-quality product and marketing content across various online platforms and apps worldwide. This role requires a skilled influencer and change agent, able to anticipate challenges and advocate for agile, scalable, and efficient content creation and distribution workflows. This position requires attention to detail, excellent organizational and communication skills, and ability to thrive in a dynamic, fast-paced environment.

Description

Lead, manage, and grow the team responsible for driving projects and initiatives that enable the creation and distribution of accurate, culturally relevant digital assets for ASO and other e-commerce platforms. Ensure the digital customer experience consistently meets the highest standards of quality and collaborate closely with cross-functional partners in Product Management, Engineering, Portfolio Planning & Management, Marketing Finance, and Legal.

Key responsibilities include:

• Cultivating a positive and motivating work environment by promoting teamwork, diversity, and inclusion, while fostering strong employee relationships. Coach, guide, and support each team member in their growth and career development.

• Ensuring the testing and delivery of new platform features and capabilities that enhance digital customer shopping experiences on ASO, meeting business expectations and being implemented on-time and within budget.

• Driving and securing cross-functional buy-in on plans to ensure systems and processes are optimized for executing the creation of product copy and rich media assets (images, videos) for ASO product launches, campaigns, and promotions.

• Building and owning effective management systems to continuously improve and optimize the digital content production workforce, enabling agility, efficiency, and scalability.

Minimum Qualifications

• 7+ years of experience in operations management, digital content production, test automation, or related fields, with at least 2 years of experience leading a team of individual contributors

• Demonstrated ability to lead, inspire, and develop high-performing teams.

• Experience leading change and driving the adoption of new systems, tools, and processes within a dynamic, fast-paced environment.

• Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and persuasively to senior leadership and partners.

• BA/BS degree in Business, Operations, Technology, or a related field

Preferred Qualifications

• Experience working with e-commerce publishing platforms and/or applications.

• Strong project management skills with a track record of successfully meeting deadlines and driving projects to completion on time and within budget.

• Strong strategic thinking and problem-solving skills to identify challenges in scaling operations and create technology-based solutions.

• Data-driven approach to decision-making with a focus on continuous improvement and efficiency.

• Familiarity with software development lifecycle and methodologies.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,500 and $279,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.