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Job Description
Role Number: 200631270-3401
Summary
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly! Bring passion and dedication to your job and there's no telling what you could accomplish.
Apple’s Worldwide Product Marketing team is looking for a Market Research professional to support its customer insights needs for the App Store and Developer Relations. We’re looking for a practitioner who deeply understands innovative and state of the art research methodologies, is an expert in analytics and has extensive experience with translating data into insights and linking it to business issues. You should have a proven track record in analyzing consumer behavior and outstanding writing and presentation skills. If this sounds like you, read on to learn how we can benefit from your experience.
Description
Partner with clients in the App Store / Developer Relations organizations to identify business issues to be addressed, and synthesize from disparate sources to provide a comprehensive view of the consumer and marketplace.
Drive the research end-to-end: from developing learning plans, managing research vendors, questionnaire design, programming surveys, analysis, statistical testing to synthesizing findings and delivering presentations.
Bring sophisticated analytical expertise and innovation to research projects, including recommending alternative approaches where appropriate.
Minimum Qualifications
- 5+ years of demonstrated success in customer insights / market research in a consumer technology / consumer media company or market research firm preferably in a global role.
Preferred Qualifications
Highly analytical, intellectually curious with proven track record in quantitative and qualitative survey analysis.
Able to communicate research clearly and concisely across audiences and partners, with the ability to explain analytical outcomes in business terms.
Experience in using survey tools (such as Qualtrics and Decipher) to program and lead survey projects.
Expertise with application of a broad range of research techniques and methodologies: e.g. cross-tabulations, maxDiff, segmentation and cluster analysis, conjoint / discrete choice, predictive analytics, etc.
Experience working on research projects focused on developer audiences is a plus.
Familiarity with Python Pandas / R / SPSS / Stata / SAS, as well as Excel, Keynote and Jupyter Notebook a plus.
Bachelor’s or Advanced degree in business, management, statistics, economics, market research or human behavior.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
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