Job Details

Senior Manager – Corporate Site Creative Strategy

New York, NY, United States(Hybrid)

Job Description

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The U.S. Small Business and Middle Market segment is the largest GCS customer segment with strong growth momentum and remains a key area of investment and focus.

The Corporate Site Strategy team plays a critical role in driving demand and shaping how our Corporate solutions are presented across the prospect journey.

Many of the products we bring to market are complex. Our responsibility is to help customers quickly understand what we offer, why it matters, and what to do next. Clear, effective storytelling is not just a brand exercise—it directly impacts engagement, conversion, and growth.

As we evolve our digital experience through new product launches and platform enhancements, we are seeking a Senior Manager to lead creative strategy and storytelling across the Corporate prospect site.

This Senior Manager – Corporate Site Creative Strategy will serve as the creative lead for the Corporate site experience, shaping narrative direction, messaging frameworks, and storytelling approaches to ensure a cohesive, differentiated, and premium brand presence. This role partners closely with OnBrand, UX, Product Marketing, and Go-To-Market teams to bring positioning to life in clear and compelling ways across the buying journey.

Responsibilities

• Lead creative strategy for the Corporate prospect site, translating product positioning into clear, structured messaging that helps customers understand complex offerings and take action

• Define and evolve messaging frameworks and hierarchy across key pages (Homepage, Product Pages, and supporting journeys), ensuring clarity, consistency, and progression through the customer journey

• Identify where customers may be confused, hesitant, or disengaged, using product understanding, customer insight, and market context to shape more effective messaging approaches

• Develop clear, insight-driven creative briefs that define the problem to solve, the audience, and the intended outcome, and guide execution across partners

• Translate complex product capabilities into simple, accurate, and differentiated value propositions, balancing clarity, precision, and brand standards

• Partner closely with OnBrand, UX, Product Marketing, and external agencies to bring storytelling to life across page experiences, providing direction and structured feedback throughout development

• Ensure alignment between site messaging and broader marketing, campaign, and go-to-market narratives, adapting content to different audiences and stages of the funnel

• Partner with Site Strategy, Conversion, and Analytics teams to frame messaging changes as testable hypotheses, incorporate performance insights, and continuously improve the effectiveness of the experience

Qualifications

Minimum Qualifications

• 7+ years of experience in creative strategy, brand marketing, content strategy, or digital storytelling within a B2B or financial services environment

• Proven ability to translate complex products or services into clear, customer-facing messaging

• Experience developing messaging frameworks and creative briefs that guide execution

• Experience partnering with internal design teams or external agencies to deliver high-quality digital experiences

• Strong understanding of web experiences and user journeys

• Ability to use data and insights to inform decisions and improve outcomes

• Strong written and verbal communication skills, with the ability to present and defend ideas clearly

Preferred Qualifications

• Experience working on B2B or financial services products

• Familiarity with modular or component-based website design systems

• Experience supporting product launches or major experience updates

• Exposure to experimentation programs and applying performance insights to creative development

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.?

Job Info

• Job Identification 26006717

• Job Category Marketing

• Posting Date 04/27/2026, 02:29 PM

• Apply Before 05/11/2026, 05:00 AM

• Degree Level Bachelor's Degree

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US(Hybrid)

• Salary Range $103750 - $174750 annually + bonus + benefits

• Career Area Marketing