Job Details

Head of Business Development, WW Marketplace Platforms & Technologies

Cupertino, California, United States

Marketing

Summary

Posted: Apr 12, 2025

Weekly Hours: 40

Role Number: 200598911

Apple’s app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple’s ongoing investments in a wide range of tools, technologies and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store has facilitated over a $1 trillion in developer billings and sales in 2022 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking a strategic and results-driven individual to build and lead Business Development for the WW Marketplace Platforms & Technologies business. In this role, you will define the go-to-market strategy and drive developer adoption of the alternative app distribution channels and Core Technology Fee (CTF). You will cultivate strategic partnerships with developers and champion foundational platform & distribution technologies (APIs, SDKs and Developer Tools) that help developers build and scale their apps and app marketplaces in Apple’s ecosystem.

This is a rare opportunity to lead business development for a brand new business while collaborating with a diverse cross-functional team, including Finance, Legal, Product, Developer Relations, and Operations.

Description

Develop and implement go-to-market strategy to grow adoption of alternative app distribution channels and Core Technology Fee in Europe

Evangelize the value of Apple’s platform tools, technologies and services that help developers build quality apps, reach users, and grow their business in Apple’s ecosystem

Build and maintain strong relationships with app and app marketplace developers

Serve as the voice of the developer; advocate for improvements in platform and alternative distribution experience based on developer feedback, market research and internal analysis

Identify and deliver new business development and partnership opportunities

Collaborate with cross-functional teams (Business, Product, Legal, Finance) to gain support for business, product and policy initiatives

Minimum Qualifications

• 10+ years of relevant experience across business development, partnership management and product management within the mobile app space

• Deep knowledge of the mobile app ecosystem with a fluency in common business models and app development standard practices

• BA/BS degree or equivalent experience in a relevant field

Preferred Qualifications

• Proven success in building and scaling strategic partner ecosystems

• Strategic thinking with strong leadership skills

• Strong business acumen, high intellectual curiosity, and passion for Apple’s products and mission

• Outstanding verbal and written business communication skills — able to craft compelling narratives, deliver presentations, and engage in discussion with senior stakeholders and executives

• Proven use of data, analytics and quantitative models to tell the story internally and externally

• Exceptional problem-solving and analytical stills coupled with finely tuned business judgement

• Excellent interpersonal skills; Highly motivated, works well in a high paced environment and proactive in leading projects from end-to-end

• Integrity and a strong team player

• Strong knowledge of European Union consumer market and regulatory environment

• MBA or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $185,800 and $279,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.