Job Details

Senior Writer, Apple Ads

Culver City, California, United States

Software and Services

Summary

Posted: Jun 23, 2025

Role Number: 200610283

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

SUMMARY:
The Apple Ads creative team activates on all advertising and marketing efforts to ensure the creative development and implementation of world-class communications. As a Senior Writer on this team, you would work under the limited direction of a Creative Director (CD), and bring the story of our products to life on the website. You’ll writeheadlines (and lots of them) and body copy (long and short in length) for everything from the latest product to different services. And, you’ll be tasked with describing complex technology in friendly language that’s simple enough for everyone to understand.

Description

Write beautiful website copy that makes complex technologies seem amazingly simple.
Craft insightful, thoughtful headlines across web, email, events, campaigns, and new product launches.
Solve problems conceptually in collaboration with the broader marketing team — including designers, art directors, UX designers, developers, and platform and product leads.
Communicate effectively — verbally and in writing — with other creatives and marketing managers, engendering trust and respect.
Regularly review creative work with the group’s senior creative staff to get feedback on direction, and to ensure the work is aligned with other activities in the group.
Do you have an insatiable love for writing, and pay the utmost attention to detail? Let's talk!

Minimum Qualifications

• 10+ years of experience at an advertising agency, digital agency, or in-house creative group for a major or upcoming brand.

• Bachelor’s degree.

• Experience collaborating with ACDs, CDs, and Product Marketers to refine copy until it’s flawless.

• You’re always up to date on the latest products, solutions, and related technologies.

Preferred Qualifications

• An award-worthy portfolio demonstrating strategic insight and writing talent through advertising campaigns, digital campaigns, film, and video.

• Extensive knowledge of style guides and content management systems.

• An ability to think within a brand system and mindfully navigate a user’s journey while writing to multiple audiences.

• An innate ability to confidently articulate ideas and present work to senior executives.

• You set a blistering pace on every project; exhibiting a vision for the work, minding the details, and solving business problems in a deep and meaningful way.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $170,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.