Job Details

Head of Integrated Retail Marketing

Cupertino, California, United States

Corporate Functions

Summary

Posted: May 06, 2025

Weekly Hours: 40

Role Number: 200603479

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The worldwide Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

The Head of Integrated Retail Marketing will play a pivotal role in shaping customer experiences and engagement across our retail fleet worldwide. The ideal candidate will possess strong critical thinking abilities, a passion for creating impactful experiences, and the analytical skills necessary to measure and enhance program and campaign effectiveness.

Description

This leader will oversee programming across all stores, drive the integration and execution of special content experiences, and manage global brand marketing campaign activations for important Apple moments.
Lead the strategic planning and execution of the Today at Apple program, ensuring alignment with our brand goals and retail objectives.
Develop comprehensive strategies for key moment activations, enhancing ways for our customer to discover, learn, and engage.
Collaborate with cross-functional teams, including marketing, product, and retail operations, to integrate initiatives from broader company objectives.
Lead and manage a team of programming and activation specialists, providing mentorship and direction to achieve strategic objectives.

Minimum Qualifications

• 15+ years of marketing, retail content/programming development and brand activation experience within a large, global retail brand.

• 10+ years leading teams and managing complex bodies of work in a branded retail environment.

• Demonstrated leadership experience with the ability to inspire and motivate a globally distributed team across regions.

Preferred Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or related field.

• Strong analytical skills with the ability to interpret performance data and translate it into actionable insights.

• Excellent communication and interpersonal skills to effectively collaborate with internal and external partners.

• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.