Job Details

Product Manager, Apple Arcade

Cupertino, California, United States

Marketing

Summary

Posted: Apr 04, 2025

Weekly Hours: 40

Role Number: 200594954

Come be a part of Apple Arcade, the first game subscription service for mobile, desktop, and the living room, featuring over 200+ games, including exclusive original releases from renowned creators. Apple Arcade’s incredible catalog is available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, and all games are free of ads and in-app purchases. Players can step into the shoes of their favorite sports stars in games like NFL Retro Bowl ‘25 or NBA 2K25 Arcade Edition, score the highest hand in the poker-inspired, deck-building sensation Balatro+, sneak around as a mischievous Sasquatch in Sneaky Sasquatch, or explore hundreds of other games — both new and old — from their favorite genres.

We are seeking a hardworking and experienced Product Manager for Apple Arcade to lead the product experience and roadmap for the overall consumer features across all of our platforms — iOS, iPadOS, macOS, watchOS, tvOS and visionOS. You will work closely with the business, marketing, and creative teams to define and drive the strategy for how we help people get started on Apple Arcade, discover and play their next favorite game, and continue to find new value across the service. You will collaborate with internal teams across engineering, design, marketing, data science, AI/ML, commerce, retail, and content to build the vision and strategy for unique Arcade experiences that are only possible in Apple’s ecosystem.

Ideal candidates will have experience shaping subscription services or gaming products, defining scope and success criteria, successfully launching new features, making optimizations over time, managing the customer lifecycle, and driving business growth. You are able to effectively communicate across all levels, and drive strategy and requirements for products and services.

Description

In this role, you will:
Define, deliver, market, and measure consumer-focused features and experiences for Apple Arcade across Apple’s platforms — iOS, iPadOS, macOS, watchOS, tvOS and visionOS.
Build and implement the product vision and strategy, from gaining buy-in from Apple executives, to leading feature definition, to crafting how they are unveiled to customers, to making/reporting on improvements to the customer experience over time.
Create features that connect with customers in a privacy-friendly way to drive acquisition, engagement, and retention of the service, ensuring customers are getting the most out of their subscription.
Partner with Design, Engineering, Business, Program Management, AI/ML, Marketing, PR, Content, Retail and Privacy teams to build innovative and delightful new Arcade experiences.
Advocate for the prioritization of impactful features for Apple Arcade across multiple engineering roadmaps, ensuring alignment across the business needs and technical feasibility.
Lead competitive analysis, customer research, and product metric evaluations, to identify new product and partnership opportunities that drive game discovery and engagement.
Ideate and develop strategic recommendations based on data-driven insights and strategies to engage with users.

Minimum Qualifications

• 6+ years of product management experience in which you directly led and delivered complex, consumer-focused projects with several collaborators and organizations, including defining and developing consensus on product vision and strategy for supporting a service or gaming product

Preferred Qualifications

• Effectively translate complex ideas across all levels of an organization, including the ability to operate seamlessly between technical, creative, strategic business, and marketing situations

• Experience supporting lifecycle marketing programs, ideally within a subscription business model, with demonstrated success achieving growth goals of customer engagement and retention

• Proficiency with new technologies like Artificial Intelligence, Machine Learning, Deep Learning, and their practical applications in digital commerce

• Strongly analytical, ability to identify key opportunities and measure impact to drive improved customer experiences

• Exceptional interpersonal skills; thrive in highly collaborative projects, effective at building consensus, handle decisions with ease, and has the ability to navigate ambiguity

• Extraordinary oral and written communication skills; proven ability to become fluent in technical concepts and explain to executives and non-technical partners

• Great design and product sensibilities with demonstrated experience working on games or content services

• Bachelor’s degree or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $165,500 and $248,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.