Job Details

Role Number: 200649543-3401

Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The people here at Apple don’t just craft products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

AppleCare Digital crafts alluring digital content and experiences to help people get the most out of their Apple products. We make it easy for everyone to learn about, use, and maintain all of their Apple software and hardware. The AppleCare Digital User Research team is seeking an experienced B2B User Research Lead to drive research initiatives for B2B services and support products. In this role, you will help shape our B2B research practice and execute mixed-methods research programs that balance statistical rigor with deep user empathy. You will collaborate closely with cross-functional teams to inform our thinking in how best serve our B2B customers.

Description

As a B2B UX Quant Research Lead, you will drive research initiatives that deepen our understanding of B2B IT customers and their needs, combining rigorous quantitative analysis with qualitative exploration. Partnering closely with design, product, research peers, and other cross-functional teams, you will identify insight gaps, prioritize high-impact research opportunities, and develop studies that test ideas, evaluate prototypes, and uncover measurable ways to improve the B2B customer experience.

You will lead and oversee all aspects of project execution, including conducting high-quality mixed-method research, performing behavioral analyses, integrating findings across studies and data sources, synthesizing results, and translating them into actionable recommendations for business.The position requires the ability to. move between detailed data work and big-picture implications as well as expertise in effectively engaging and influencing stakeholders through clear, evidence-based insights.

Responsibilities include:
Quantitative Research & Data Analytics
-Conduct statistical analyses (prior and post user research) to identify patterns, trends, and opportunities that guide user research programs
-Lead quantitative research efforts - including surveys and behavioral data analytics - to inform product and experience strategies
-Oversee survey logistics, including sampling, recruitment, and data collection quality across diverse B2B audiences

User Experience & Mixed-Methods Research
-Design and executed integrated research programs that combine surveys, interview-based studies, and usability testing
-Apply mix-method best practices to understand user workflows, friction points, mental models, and decision-making in complex B2B contexts
-Partner with design and product teams to evaluate assumptions, test concepts, and iterate on solutions
-Integrate UX analytics, UX testing, and survey to evaluate and optimize experiences

Research Operations & Strategy
-Develop research roadmaps aligned with business goals and product timelines
-Partner with designers, product managers and account leads to define research questions and translate findings into actionable insights
-Establish B2B research methodologies and standards to ensure consistency and reliability
-Identify and manage appropriate tools and platforms for data collection, analysis, and reporting
-Synthesize findings across methods and studies to surface robust insights about B2B user needs, pain points, and experience design

Minimum Qualifications

• Bachelors degree in Market Research, Psychology, Anthropology, Statistics for Behavioral Sciences or similarly relevant field focused on user experiences and analytics

• 8+ years of experience in UX Research or related work

• Strong foundation and proven track recoding conducting mixed-method research, with emphasis on quantitative methods, UX/usability studies, market research, and applied statistics

• Strong understanding of UX research methods, product development cycles, and user-centered design principles

• Expert in using analytics tools (like R, SQL, MetLab, SPSS, SAS, etc.) to analyze research and behavioral data; hands-on experience in user analytics, including pulling data from enterprise systems and analyzing the data

• Past experience conducting research studies on B2B customers; experience conducting usability testing studies on B2B software, accounting for the complexity of multi-user workflows, admin dashboards, and API consideration (highly preferred)

• Proven ability to translate insights into actionable recommendations that drive product, user experience, and business impact

• Experience working in agile, cross-functional teams, comfortable navigating ambiguity, and proactively identifying where research can drive impact

• Highly autonomous and collaborative, with a passion for methodological innovation and customer empathy

Preferred Qualifications

• Master's degree in Market Research, Statistics, UX research, Psychology, Anthropology, or similarly relevant field focused on user experiences research and analytics

• 10+ years of experiences; mix of client and vendor side preferred

• Experience using R to analyze research and behavioral data is preferred

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .