Job Details

Weekly Hours: 40

Role Number: 200627349-3956

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing and commerce experiences.

The AI Search Strategy team is part of Marcom Strategy and is dedicated to creating inspiring and personalized experiences that help customers discover Apple products, services, and software through AI search.

Description

The AIO Strategist is at the forefront of AI-driven optimization efforts across all digital marketing platforms. It combines strategic thinking with hands-on execution and requires a combination of vision and creative problem-solving. This role is embedded within interactive content strategy and partners closely with analytics, media, engineering and creative teams and is critical to enhancing how customers discover and engage with Apple's products and services.

Minimum Qualifications

• 10+ years of experience partnering with Strategy, Content Strategy, Media, Product, Engineering, and Creative teams in digital marketing, with a focus on media and search optimization programs (including 2+ years leading a team and managing external partners/agencies).

• Deep knowledge of paid media platforms (Google, Meta, programmatic, etc.) and hands-on experience in performance data analysis, audience segmentation, attribution models, and targeting logic.

• Strong ability to translate performance insights into actionable strategies across paid media and search initiatives.

• Shown success optimizing for both AI-driven and traditional search platforms, including tailoring recommendations to align with brand creative guidelines for design and copy.

Preferred Qualifications

• Validated experience translating sophisticated technical data into actionable marketing insights for a complex organization.

• Knowledge of AI-powered bidding strategies and media automation tools across major ad platforms.

• Understanding of data privacy regulations related to targeting and personalization.

• Previous leadership in developing AI search optimization strategies for large-scale, multi-channel campaigns.

• Prior experience managing localization efforts and multilingual marketing campaigns across global regions, focusing on localization, regional performance data, and cultural relevance.

• Experience optimizing campaigns across multiple regions or markets.

• Experience partnering with content strategy teams to define and implement optimization and measurement strategies.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .